AS THE NUMBER of food-retailing channels has proliferated in recent years, consumers are finding it easier and easier to become channel surfers. Recent data from SymphonyIRI, Chicago, show that 55% of consumers shopped for grocery products at 10 or more places in the last year. “One of the things that has always intrigued me is that the people who spend the most tend to shop the most places, and I don't think that's always appreciated,” said Bill Bishop, chairman of Willard Bishop, ...

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