RALEIGH, N.C. — The evolution of the Food Lion brand — a process officials say is turning secondary shoppers into primary shoppers and increasing sales volume — flows from fundamental changes in how Food Lion does its business, Cathy Green Burns, president of the Delhaize-owned chain, said. Green's remarks at Delhaize's annual analyst meeting here last week represented the first in-depth communication about the new Food Lion positioning since the chain ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.