BRUSSELS — Competitors looking to keep pace with the ongoing price reductions at Delhaize Group's U.S. banners had better come prepared to battle. That's the word from Delhaize officials who insisted last week that the recent price adjustments at Food Lion are structural in nature and built to last. “We're not making assumptions that sales alone are going to pay for the kinds of investments that we're making in lower prices,” Rick Anicetti, chief executive officer of Delhaize America ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.