BURLINGAME, Calif. — In the retailing world of 2015, consumers will define the values they are seeking in the marketplace and will require retailers to figure out how to fulfill those values, Lois Huff, senior vice president of TNS Retail Forward, Columbus, Ohio, told an industry audience here.
“Connections, not just transactions, will be scrutinized,” she said. “Consumers will be more critical, and they will judge you on how you connect with them.”
Speaking at a Retail Forward-sponsored ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In