CHESAPEAKE, Va. — Whoops. Dollar Tree Stores has ended its experiment with price points that were not $1 or less. “We called it ‘Oops’, and the strategy was, ‘Oops, we know this isn't $1 but it's too good to pass up,’” explained Bob Sasser, president and chief executive officer, in a conference call discussing earnings last week. Shoppers, however, didn't take to the program, which was tested in 29 stores, and it wasn't particularly beneficial to Dollar Tree either, Sasser admitted. “It ...
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