DAYTON, Ohio — Norman Mayne, chief executive officer of the upscale Dorothy Lane Market here, told SN he lets history define the company's future. That history is centered on customer spending levels, segmented to reward Dorothy Lane's best customers. The three-store independent has won industry acclaim for breaking from tradition by dropping its weekly promotional circular 12 years ago and introducing the Club DLM loyalty card program as the mechanism to reward customer spending. One ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.