MINNEAPOLIS — Supermarket human resources departments should play an important role in helping their companies communicate their brand message to consumers, according to a presenter at the Food Marketing Institute Human Resources/Training and Development Conference here last week. “If your employees don't understand your brand message, no one will. Your customers will not get it,” said Donna Tweeten, assistant vice president, communications and branding management at Hy-Vee, West Des ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.