ISSAQUAH, Wash. — “The salmon story” is one of the anecdotes Jim Sinegal, president and chief executive officer of Costco Wholesale Corp., likes to tell to illustrate how the company strives to enhance the quality and value of what it sells. “When we started selling seafood, we sold it fresh, on ice, but we were not very good at it, and it wasn't working,” he told SN, “so we decided that if we were going to sell seafood, it should be packaged. One of the first items we sold was salmon ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.