BRUSSELS — Food Lion has begun to bolster its price competitiveness by reducing the volume of promotions in favor of more competitive everyday shelf pricing, officials said. The program, meant to defend the price positioning achieved during the rebranding initiative at Food Lion stores, began recently in frozen and dairy categories at rebranded Food Lion stores. Officials said the company intends to expand the program to additional categories in coming months. “We want to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.