SALISBURY, N.C. — Delhaize America last week welcomed the arrival of its newest Bottom Dollar Food store in Philadelphia while at the same time, the discount banner was vanishing from the South. The changes speak to Delhaize’s new trust in a revamped Food Lion brand to appeal to bargain shoppers in existing markets, while the company courts such customers in new territories using the Bottom Dollar brand. Late last month, six Bottom Dollar stores in the Hampton Roads section ...
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