SALISBURY, N.C. — Food Lion this week is launching a "back to basics" strategy at its stores in two markets focusing on accelerated price reductions, more private brands, cleaner stores and increased service.
Sales fliers promoting "a new Food Lion" broke Wednesday in Chattanooga, Tenn., and Raleigh, N.C., with plans to rebrand additional markets during 2012, Cathy Green Burns, president of Food Lion, said in a conference call Wednesday.
Burns said the changes — designed to increase market ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In