SALISBURY, N.C. — Food Lion this week is launching a "back to basics" strategy at its stores in two markets focusing on accelerated price reductions, more private brands, cleaner stores and increased service. Sales fliers promoting "a new Food Lion" broke Wednesday in Chattanooga, Tenn., and Raleigh, N.C., with plans to rebrand additional markets during 2012, Cathy Green Burns, president of Food Lion, said in a conference call Wednesday. Burns said the changes — designed to increase market ...
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