BRUSSELS — Now that Delhaize has nearly completed the repositioning of its Food Lion stores, the company is crafting a new message around the revamped chain. The proposition will focus on three elements — easy, fresh and affordable — and will differentiate Food Lion from competitors based on the advantages of its smaller, more conveniently located stores, Pierre-Olivier Beckers, chief executive officer of Delhaize, told analysts in a conference call last week. Beckers ...

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