Jim Prevor, an industry consultant based in Boca Raton, Fla., expressed a harsh opinion of Tesco's Fresh & Easy stores in the U.S. “Most consumers would notice that all the products they're used to are not there, in part because Tesco has decided not to carry a lot of American brands,” he said. “For the typical American consumer, that impacts the conventional proposition that if a store doesn't carry an item you want, you need to go to another store.” The limited assortment is also a ...

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