Herb Sorenson, global scientific director of shopper insights for TNS North America, Chicago, said Tesco's U.S. stores are like “a Trader Joe's with Wal-Mart prices. They look very functional, with the focus clearly on shoppers. “The stores are in very spiffy condition, and when the customer walks in, it's clear these are cut-price supermarkets, not expanded convenience stores.” Sorenson said he likes the size of the shopping carts, which are about one-third that of a normal supermarket ...
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