EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said last week it plans to test a loyalty-card program later this year. The card — similar to Tesco's Clubcard — will be introduced at seven stores in the Bakersfield area in the fall and, if successful, will be expanded chainwide in March. Like Clubcard, it will use a digital points-based program in which customers earn one point for every dollar they spend at Fresh & Easy — points that can be accumulated and later used in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.