EL SEGUNDO, Calif. — Tesco has introduced promotional pricing on a handful of products at its Fresh & Easy Neighborhood Market here, in an effort to make its low-price message clearer to consumers. “When we first started [opening U.S. stores last November], we didn't have any high-low promotions at all, because we were doing everyday low pricing,” Tim Mason, chief executive officer of Tesco USA, told the Financial Times of London. “And what we discovered, because we were the new kid on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.