MONTVALE, N.J. — When your newest sales vehicle is actually 80 years old, you know you've traveled a long way. Specifically, it's a 1928 Ford Model A truck, purchased by A&P here recently and refurbished to resemble the fleet of shiny red delivery vehicles the retailer used during the 1920s and 1930s. A&P today rolls out the truck — complete with a load of branded groceries in classic packaging — for company and community events. The project was conceived and overseen by a group ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.