NEW YORK — Online grocer FreshDirect here said it will support Jamie Oliver’s Food Revolution Day on Friday, May 17, thorugh a variety of activities.

Through Food Revolution Day, celebrity chef Oliver is seeking to promote healthy eating through encouraging people to prepare home-cooked foods.


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As a sign of support for Food Revolution Day, FreshDirect is donating a percentage of its sales this week to the Jamie Oliver Food Foundation. FreshDirect is also promoting the cause on its website through banner ads and a "fresh produce picks" list that encourages customers to choose fresh, healthy foods. Additionally, FreshDirect is hosting an employee potluck lunch where employees can share their love of food, cooking skills and food knowledge.

“At FreshDirect, we strive to change the relationship people have with food, freshness and farmers, so we felt supporting Jamie Oliver's Food Revolution Day perfectly aligned with our mission,” said David McInerney, FreshDirect's co-founder.

FreshDirect is also encouraging its customers to “initiate their own cooking events” and spread the word through social media, said John Leeman, FreshDirect's chief marketing officer.