PITTSBURGH — Giant Eagle here is all for giving, but it felt things were getting a bit out of hand. So it developed scorecards to evaluate the money going out and the return on investment coming back in. "The company determined a couple of years ago that we needed to streamline the process of how we make decisions on whom we give to and how much we give," Tina Thomson, the chain's marketing manager for community relations, told SN. "We felt we needed to understand why we made the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.