WHITE SULPHUR SPRINGS, W.Va. — Procter & Gamble and Kellogg's prove that investing in developing world markets is not for the faint of heart. During a general session on globalization and international expansion at the Executive Conference of the Grocery Manufacturers Association/Food Product Association here last month, the leaders of the two consumer products giants described experiences of trying to understand and market to diverse cultures. Some of the hurdles confronted in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.