Safeway believes its corporate strategy — combining a series of initiatives to create a national brand, regardless of banner — will ensure its long-term success. “With the strategy we have in place, I think Safeway has become a perpetual-growth machine,” Steve Burd, chairman, president and chief executive officer, told SN. That strategy resulted from lessons learned in the early 1990s, when Burd took over an operation with declining sales and margins and increasing costs — what he called ...
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