JAY JACOBOWITZ has a word of advice to grocery stores considering targeting the health and wellness shopper: Do it already. “If you are not going to have a health and wellness initiative in your operation, you're going to miss the boat,” Jacobowitz, president of Brattleboro, Vt.-based natural products consultant Retail Insights, told SN in a recent interview. “You cannot be on the wrong side of this issue. That's the direction that food is going in.” Jacobowitz supports his contention by ...

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