LAS VEGAS — Displaying private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30% increase in own-brand sales at Des Moines, Iowa-based Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising for Daymon Worldwide, St. Cloud, Minn.
Speaking last week at a workshop here during the 26th annual convention of the National Grocers Association, Tisch said the horizontal pattern made it easier for consumers to find what they were ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.