NEW YORK — It is important for businesses to be engaged with social media, even if they can’t measure an immediate return on their investment, according to retail speakers at the National Retail Federation Annual Convention & Expo. “You would never say ‘no’ to a customer that wants to talk to you in a store, but the customers are there online and they want to talk to you,” said Heidi Reale, director of marketing and consumer insights at Price ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.