The Value Improvement Program now under way at Stop & Shop and Giant-Landover stores in the U.S. involves a sophisticated and multidisciplinary approach to pricing, quality perception, costs and category management, but its effect can be summed up in a simple phrase: Less is more. Less clutter in stores. Lower costs. Lower shelf prices. And one of the keys to making it simple: up to 30% fewer stockkeeping units per category. While Amsterdam-based Ahold is one of the more high-profile ...

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