Real housewives of New Jersey, take notice: Kings wants you. The 75-year-old New Jersey chain earlier this month unveiled a new brand image that builds on its reputation for specialty goods and service by positioning the store as a destination for discerning foodies in the mainly well-heeled neighborhoods in which it does business. The brand is built upon the premise that Kings and its shoppers share a passion for food, and that the store — along with a newly designed Kings ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.