NEW YORK — The supermarket industry is on “the edge of a totally different world” in terms of communicating with consumers, David Dillon, chairman and chief executive officer of Cincinnati-based Kroger Co., told investors at the Retail Days Conference sponsored by Citigroup here last week. He said he was referring to a variety of loyalty-building programs Kroger and other supermarkets are developing that create “complex relationships that touch customers' lives in a variety of ways,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.