CINCINNATI — The Kroger Co. has consolidated its “Naturally Preferred” and “Private Selection” private labels under a new brand: Simple Truth. “So now you can look for one name when picking up all your favorite all natural and organic products,” Kroger writes on kroger.com. “It’s that simple.” Read more: Kroger Sales Up, but Taxes Nip Earnings Simple Truth product packaging features a green circle icon with the words ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.