CINCINNATI -- Kroger Co. here said yesterday that Linda Severin has been named vice president of corporate brands, a newly created position, effective Jan. 29. Severin, 43, joins the company from ConAgra Foods, where she served as vice president of marketing. She previously has held leadership positions at Campbellā€˜s, Dean Foods, Sara Lee and Rand McNally. She reports to Don Becker, executive vice president of merchandising.

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