PHOENIX — Although its investment in lower shelf prices has helped fuel the “Customer First” strategy that's made Kroger one of the industry's biggest success stories, prices at the retailer are good — but not great — its chief financial officer said in a presentation here last week. “‘Good’ is a deliberate word choice — we do not use the word ‘great,’” explained Michael Schlotman, Kroger's CFO, speaking during a presentation at the Morgan Stanley Retail Field Trip. “Matching or beating the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.