PHOENIX — Although its investment in lower shelf prices has helped fuel the “Customer First” strategy that's made Kroger one of the industry's biggest success stories, prices at the retailer are good — but not great — its chief financial officer said in a presentation here last week. “‘Good’ is a deliberate word choice — we do not use the word ‘great,’” explained Michael Schlotman, Kroger's CFO, speaking during a presentation at the Morgan Stanley Retail Field Trip. “Matching or beating the ...

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