Thank you for the common-sense comments in the September 21 issue [“Why Many Customers Still Don't Feel Appreciated,” by David Orgel, Viewpoints, Page 10]. One of the simplest ways for a retailer to let customers know their business is appreciated is to carry out an in-store survey. Ask what changes or improvements are needed or which products or brands are missing. This is not rocket science. What is baffling is the preference of many retailers to fiddle with loyalty card data — which ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.