CONSUMERS who plan their shopping trips with a list of what they want to buy can pose a challenge for supermarkets, which count on point-of-sale displays and other in-store features to generate impulse buying decisions. But these consumers can be prompted to buy more than they planned, observers told SN. “These are people who pre-shop by studying ads, coupons and websites, the ones who make their decisions before they get to the store,” said Mack Hoopes, lead investigator for “Shoppers ...

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