WEST DES MOINES, Iowa — At Hy-Vee, good health is about more than stocking shelves with natural products and erecting in-store pharmacies. The retailer, with 225 stores in seven Midwestern states, strives today to make health an attribute of its brand, further refining a shift that began several years ago. Shoppers are visiting Hy-Vee not just for products today, but for expertise and assistance in leading a healthy lifestyle, according to Ric Jurgens, chief executive ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.