El Segundo, Calif. — Although Tesco's loyalty card marketing has been fundamental to its success as the leading food retailer in the United Kingdom, it does not appear that Tesco will be running a loyalty card system right away when it launches its 10,000-square-foot Fresh & Easy Neighborhood Market stores in Southern California on Nov. 8. Tesco “has no plans at present” to offer loyalty cards, said Martin Hayward, director of consumer strategy at London-based Dunnhumby, Tesco's loyalty ...
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