ISSAQUAH, Wash. — How do you succeed a legend? For Craig Jelinek, the incoming chief executive officer of Costco Wholesale Corp. here, the answer is simple. “I can't be Jim Sinegal — I can only be Craig Jelinek. Nor am I interested in ‘making my mark’ on this company. I've spent 28 years working with ‘the legend,’ and hopefully I've learned a lot from him.” Sinegal, 75, the co-founder of Costco, announced plans earlier this ...
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