CARTERET, N.J. — In an effort to emphasize its new “Go Fresh, Go Local” branding and merchandising initiative, Pathmark Stores recently unveiled a remodeled prototype concept in Kinnelon, N.J., featuring new signage, graphics, flooring and lighting geared toward emphasizing the store's perishables departments. “The Kinnelon prototype is the culmination of a comprehensive design process, which included incorporating consumer research, merchandising strategies and operational input to develop ...
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