RIPA TO PITCH A&P'S ‘PRICE PROJECT’ MONTVALE, N.J. — Kelly Ripa, co-host of the morning television program “Live with Regis & Kelly,” has been signed as an official spokeswoman of A&P's “Lower Price Project,” the retailer's comprehensive everyday-lower-price program. Ripa, who shops regularly at A&P, will be promoting A&P's new prices in upcoming television and radio commercials. The “Lower Price Project,” launched in March, is rolling out 10,000 lower everyday prices at ...

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