BLOOM'S NEW BILLBOARD MAKES SCENTS SALISBURY, N.C. — Bloom is promoting its new line of private-label beef with a billboard that produces a scent of grilled steak. Bloom, a Food Lion brand known for its creative advertising approach, erected the billboard in Mooresville, N.C. Designed to look like a giant fork spearing a piece of meat, the billboard uses an attached fan to disperse a charcoal and pepper fragrance from scented oil. Bloom partnered with Charlotte-based advertising agency ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.