The collective activity of online grocers FreshDirect, Peapod, Simon Delivers (now owned by Coborn's) and Amazon suggest that lessons of the past were learned, and appropriate business models established for today's economy. “It doesn't matter if we're online or offline. The economy helps the grocery business because people are eating home more,” said Steve Druckman, chief marketing officer, FreshDirect, New York. True enough. Yet online grocers that have no brick-and-mortar retail expense ...

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