CHICAGO — Retailers can reduce costly out-of-stock events by accurately measuring the conditions in their stores and then focusing on the fastest-moving categories.
That is a central message of a forthcoming study on out-of-stocks previewed at the Food Marketing Institute Show last week by J.P. Brackman, retail global presence manager, Procter & Gamble, and Thomas W. Gruen, an associate professor of marketing at the University of Colorado. Their study, done in conjunction with FMI, is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.