SYRACUSE, N.Y. — It's not just a slogan, it's a way of life. That's how Gregory Young, chief executive officer of Penn Traffic Co., described the company's approach to its newly launched “Big Smiles, Fresh Food, Low Prices” advertising and branding campaign. “It isn't a short-term promotion, nor is it just an advertising slogan. It's central to how we'll serve our customers, offer and price our products, shape perceptions of our stores and demonstrate to our shoppers the benefits of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.