NASHVILLE, Tenn. — The inclusion of perishables merchandise boosts the average basket size by almost 60% over average, Richard W. Dreiling, chairman and chief executive officer of Dollar General Corp., Goodlettsville, Tenn., told an investors conference here this week. "The amount of refrigerated and frozen food we put into our stores makes the customer insatiable," he said. The average basket in 2011 was $10.89; however, when perishables are added, the basket jumps to ...
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