BARRINGTON, Ill. — Traditional supermarkets in the middle — those operating between the high- and low-end of the spectrum — must come up with a differentiated value equation or face obsolescence in the next few years, a pair of industry consults warned here Wednesday. “To survive, traditional supermarkets that cater to the middle will need to be really sharp on price, with a really good private-label program and fresh offerings that are significantly better than ...

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