Autumn has brought a cool gust of price competition to New England. In Revere, Mass., last week, a 32-year-old Johnnie's Foodmaster conventional store reopened under the Save-A-Lot banner. In New Bedford, Mass., a 95,000-square-foot new Market Basket opened, posing a powerful new threat to the price leaders there. Meanwhile, Shaw's supermarkets throughout Massachusetts since late last month have been promoting new everyday low prices on thousands of items. John DeJesus, owner of the ...

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