Price fluctuations in fresh categories worked to keep pressure on Safeway's margins in 2009, the company said at its annual investors' conference earlier this month. Steve Burd, chairman, president and chief executive officer of the Pleasanton, Calif.-based company, described how a few key, fast-moving items worked against the company's profitability as competitors kept shelf prices low even as deflationary pressures eased and sometimes lowered prices beyond deflation. Mainstream white ...

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