PLEASANTON, Calif. — Safeway here said customers accounting for about 40% of its total sales have registered for its Just for U program, with about 25% of those customers actually using the digital program on a regular basis. The company said Just for U, which offers personalized offers to customers, has between 1.1 million and 1.2 million regular users. Steve Burd, chairman and chief executive officer, said the effect of the program is motivational. “It causes people to ...

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