PLEASANTON, Calif. — Safeway here said it believes its Just for U targeted marketing program will help reverse what its called a “modest share loss” in the recently ended second quarter. “We just need to get our marketing program into more markets, and we'll be fine,” Steve Burd, chairman, president and chief executive officer, told analysts last week after the company posted a 0.5% gain in identical-store sales, excluding gas. Just for U is being tested in Chicago, Northern California and ...

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