PLEASANTON, Calif. — Safeway here said it believes its Just for U targeted marketing program will help reverse what its called a “modest share loss” in the recently ended second quarter. “We just need to get our marketing program into more markets, and we'll be fine,” Steve Burd, chairman, president and chief executive officer, told analysts last week after the company posted a 0.5% gain in identical-store sales, excluding gas. Just for U is being tested in Chicago, Northern California and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.