PHILADELPHIA — Save-A-Lot is launching a major private-label initiative based on a better understanding of its shoppers, who are largely lower-income families. The two-year program calls for consolidating Save-A-Lot's line of “exclusive brands,” developing more health-oriented products, and aggressively marketing the image and price advantage of its products. “We're going to be more consumer-centric by understanding our consumers' wants and needs. That's going to help our stores and our ...
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