ST. LOUIS — WHEN SAVE-A-LOT OPENED A NEW STORE in Opelousas, La., and decided to give away more than 3,800 bags of groceries, it was a way “to make an emotional connection with consumers,” Mark Kotcher, director of brand marketing and design, told SN. Each bag had 10 Save-A-Lot brand items — including pasta sauce, spaghetti, and macaroni and cheese — worth about $12, “so the giveaway cost us about $46,000 on a retail basis, and spending that much on TV wouldn't mean as much as giving people ...

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