Save-A-Lot is rallying behind the conviction that the lower-income grocery shopper is underserved in more ways than one. Not only is the opportunity to serve them vast and growing, but there is plenty of room to improve the means by which they're served, Save-A-Lot officials acknowledge. The prospect of simultaneously growing faster and serving better has sparked Save-A-Lot to adopt a new approach to marketing and merchandising that is making over its 1,200 corporate and licensed stores in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.